Dataset Analysis of Pandemic Risks and Risk Management Prospects Based on Management and Marketing in Conditions of COVID-19 Recession

The motivation for the research was suddenness of COVID-19 pandemic and unavailability health measures (well-established treatment vaccination) at beginning 2020, which caused an uncontrollable increase in incidence disease worldwide high mortality. aims to conduct a dataset analysis risks risk management perspectives based on marketing during recession. aggregated statistics management, marketing, morbidity most countries that provide data international (141 countries). Using developed methodological approach, authors evaluate contribution fight against viral threat. calculated specific indices reflect each factor separately combat threat second third trimesters 2020. novelty this lies fact study provides systemic coverage experience develops universal economic approach management. theoretical significance findings is they reveal differences capabilities as changes. practical results obtained trimester 2020 make it possible adjust policy state corporate subsequent waves, post-pandemic period, future epidemics pandemics. Economic fill existing gap, making up lack early phases pandemic.